From dream to reality: How Wiser a local non-profit is transforming communities across South Africa

In a world often divided, one South African woman is building bridges and empowering communities where few dared to venture. Shahista Thokan, the founder of Wiser, began her journey alone, driven by a calling to make a difference. Now, nine years later, Wiser has blossomed from a small, solitary vision into a vibrant non-profit company, backed by a network of dedicated volunteers, advisors, and a community of supporters.

Thokan’s inspiration came from a deep-rooted sense of gratitude and empathy. “I’ve been inspired to use my privilege to benefit others,” she said, reflecting on the early days when she first recognised that those with less, often display profound happiness and resilience. This insight spurred her to action, leading her to establish the non-profit to address crucial needs across South Africa, from water access to economic empowerment.

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For the first five years, Thokan worked largely alone, building her organisation from the ground up. Despite challenges, she persevered, sustained by her unwavering commitment and the joy of seeing lives transformed. Over time, her efforts attracted volunteers, forming a team united by purpose and strengthened by an advisory board for navigating religious and community-specific needs. Thokan credits the support of the media, which has helped amplify Wiser’s work, as well as the kindness of strangers who, time and again, became allies, offering resources and donations when least expected.

Community involvement has been central to Wisers’s success. From donations to on-the-ground advice in sourcing recipients, residents are more than supporters – they’re active participants in the organisation’s mission. Many who can’t contribute directly still lend a hand by connecting Thokan and her team to others in need, further embedding Wiser’s work into the fabric of South African society.

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Her journey has been filled with transformative moments: from installing boreholes that provide water access to empowering women in townships to start their businesses. These successes, she said, are priceless, each one a reminder of Wiser’s mission and the power of community-driven change.

Thokan acknowledges the learning curve but she wouldn’t change a thing. The lessons she’s learned have strengthened Wiser’s credibility, proving that growth often comes through resilience. Her advice to young women hoping to create change is simple yet profound: “Be your cheerleader. Success is 10% hard work, 90% attitude.”

As Wiser continues to grow, Thokan’s legacy shines bright, showing South Africa that where there is compassion, true transformation follows.

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