To round out the year, NonProfit PRO is taking a look back at the content that interested you most. In 2024, our compilation of this year’s must-attend sector conferences ranked No. 1, making it clear that connecting with your peers and staying up to date with the latest sector trends was a top priority. Our piece on fundraising measurement mistakes fell at No. 2 on the list, closely followed by our annual nonprofit trends article.
Other top articles touched on topics such as donor-advised funds, donor communications, legislation and taxes, Gen Z donors and board management. In case you missed them, here are the top 20 articles from 2024, ranked by the number of visitors.
- “The Must-Attend Nonprofit Sector Conferences Happening in 2024” by Amanda L. Cole
- “5 Fundraising Measurement Mistakes to Avoid in 2024” by Liz Murphy
- “6 Exceptional Nonprofit Trends for 2024” by Amanda L. Cole
- “The Impact of MacKenzie Scott’s Open Call Grants” by Kalie VanDewater
- “Report Predicts Uptick in Giving in 2024 and 2025” by Amanda L. Cole
- “23 Qualities of Exceptional Leaders” by Richard Perry
- “3 Grammar Rules You Can’t Break in Fundraising Copy (and Some That You Can)” by George Crankovic
- “4 Ways to Tell Your Donor, ‘You Made a Difference’” by Jeff Schreifels
- “Donor-Advised Funds Soar in Popularity as Nonprofits Successfully Engage New Donors” by Amanda L. Cole
- “5 Ways Nonprofits Can Lose Their Tax-Exempt Status” by Elias Correa Menendez
- “How Nonprofits Should Prepare for Federal Investigations in the Trump Administration” by Marcus A.R. Childress, Sophie Schuit and Isabel V. Benincasa Reade
- “Should You Use Stamps on Your Direct Mail?” by Summer Gould
- “If You Don’t Have a Strategy for DAF Gifts, You Don’t Have a Fundraising Strategy” by Patrick Schmitt
- “Gen Z Generosity: 5 Ways Nonprofits Can Engage the Next Generation of Donors” by Frank Mumford
- “How to Engage and Retain DAF Donors” by Matt Nash
- “Why Nonprofit Text Messaging Has Evolved Beyond Text-to-Give in 2024” by Mike Snusz
- “6 Ways to Avoid the Bad Board Syndrome” by Katrina VanHuss and Otis Fulton, Ph.D.
- “Year-End Fundraising in 2024: What to Expect” by Kalie VanDewater
- “The Impact Report: A Vital Tool in the Nonprofit’s Toolbox” by Nathan Safran
- “A Fundraisier’s Guide to Small Talk” by Andrea Taylor
Happy holidays! NonProfit PRO will be closed through the end of 2024, but we’ll return on Jan. 2 with new content. Sign up for our daily e-newsletter to make sure you don’t miss anything in 2025.
Editor’s Note: If you’re a thought leader on fundraising, direct marketing, leadership or the nonprofit sector in general and would like to contribute to NonProfit PRO in 2025, email acole@napco.com for details.
